The Evolution of Mass Communication: From Print to Digital Media
Mass communication has come a long way, from its humble beginnings in the print medium to the diverse and dynamic digital landscape we see today. Understanding this journey is essential for students pursuing a BA in Mass Communication to grasp how communication shapes societies and connects the world. Let’s take a closer look at this fascinating evolution. The Early Days of Print Media The story of mass communication began with the advent of print media. In the 15th century, Johannes Gutenberg introduced the printing press, which made it possible to produce large numbers of books, newspapers, and pamphlets, making information accessible to the general public. Print media became a powerful tool for education and awareness. Newspapers, in particular, were instrumental in spreading news, influencing public opinion, and even fuelling revolutions. For centuries, print remained the backbone of mass communication, delivering news and stories to readers across the globe. The Arrival of...